I’m a big fan of Instagram, it’s so visual. It’s a great platform for all creatives and small artisan businesses to show products and connect with like minded people.
I made such a connection with Chaaboo.com , makers of handmade vegan soaps and solid shampoos. I was enchanted by their Instagram feed and very pleased to see that they are based in Moreton-on-Lugg, Herefordshire, just half an hour from me. Having been obsessed with making ceramic soap dishes for a couple of years, I’m always on the look out for artisan soaps. So I gave them a follow!
I admit, Instagram Giveaways aren’t part of my business strategy but when Chaaboo asked, I couldn’t refuse! Collaborations are great and anyway, I love their products! We arranged to meet at my studio to discuss the strategy and how we would move the idea forward. I invited Chaaboo to choose a soapdish from my studio shop collection and they offered to photograph it with their soap bars, create the Insta post and send the prizes to the lucky winners!
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